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Name: Gordon Reid

Company: Cedar Audio Ltd

Job title: Managing Director

What was your first job?
Saturday boy - Decormarket, Basingstoke!

If you could be CEO of any company for a day, which would it be?
Cedar Audio.

Are you brand loyal?
No.

What do you most enjoy about your job?
It's better than a real job.

What's been your favourite product launch in the last 12 months?
Sorry - no idea!

Are you heavily booked up for the next 6 months?
Yes. And the next six!

Monday at work or trip to the dentist?
Work.

Top tips for newcomers in the industry...
Keep your aspirations sensible.

How has business been in the past few months?
Up. Down. Up. Down. Up. Up. Down. Up.

What did you want to be growing up?
Sexually experienced.

Favourite holiday destination?
The Great Barrier Reef.

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