Press Releases

Garland Partners

10 Jan 2010

Smooth Streaming: the innovative new way to stream content online

Right now content is slow to upload and plagued with two main issues: poor quality and unreliability. Most
viewers of videos are forced to watch images that are either too small or blurry. Add to that the frustration
of poor playback reliability as videos are buffered or only partly uploaded and you quickly see a lot of
consumers losing interest before your message gets to them.
Smooth Streaming is now the most innovative way to stream live and on-demand content online. By
dynamically detecting the local bandwidth and CPU conditions of the client player it seamlessly switches
the quality of the media files to produce a continuous ‘stream,’ resulting in a consistent and smooth
playback experience. This ensures that people with higher bandwidth get the best quality video, even HD,
and lower bandwidth users have a stream that is appropriate to their connectivity. This means that
whatever your bandwidth, viewers receive a continuous uninterrupted streaming experience
Viewing is improved for everyone—you no longer have to provide a
video stream that meets the needs of those with the lowest
connectivity levels. Boost advertising and subscriptions revenues by
using true HD Video. Without the buffering times and interrupted
playback, watch as your audience becomes more engaged and
stays tuned in to your message longer.
When Microsoft and Level 3 looked to (with) experts Inlet
Technologies to provide a smooth streaming solution for the French Open Tennis Tournament in 2008,
140,000 unique viewers streamed the action live. More impressive is the fact that, while the average online
video is viewed for only 10 minutes, viewers of the French Open smooth stream watched for on average 64
minutes!
Following on this success, Inlet has gone on to support other successful smooth-streaming events, including
the football's Confederation Cup and Giro d-italia with RAI.
Garland Partners Limited works with Inlet Technologies to provide Smooth Streaming solutions to meet
your individual needs. This includes live events using Inlet's Spinnaker encoding platform and also creating
engaging on-demand content with the powerful Armada transcoding platform.
We will be showing a Smooth Streaming demo at Broadcast Video Expo 2010 on stand K42. Our team will
be able to discuss your individual requirement, explain Smooth Streaming in more detail and arrange any
post show follow up. We will be delighted to talk to you!
Call: +44 (0) 1455 22 11 88
Email: info@gpl-uk.co.uk