Press Releases

Pyser-SGI

03 Feb 2010

Fujinon Lenses capture 3D action in Golden Globe winning feature film Avatar

PRESS INFORMATION
3 February 2010

NEWS FROM PYSER-SGI (BVE Stand B28)

Fujinon HD lenses capture the 3D action in Golden Globe winning feature film AVATAR

Fujinon high definition lenses, as offered by exclusive UK/Ireland distributor Pyser-SGI Limited, played a major role in the production of the newly released Golden Globe winning 3D epic feature film AVATAR.
Fujinon lenses were specially chosen by director James Cameron – himself a recipient of the Golden Globe Best Director award for the film in Los Angeles, January – in conjunction with Vince Pace, co-inventor of the Fusion 3D camera system used on the film and founder of Pace Technologies.
The lenses used on the ground-breaking AVATAR production included the Fujinon ENG style HA16x6.3BE lens, and a special model HA5x7B-W50 developed by Fujinon to meet the exacting stereographic standards of this revolutionary Pace/Cameron production.
Said Paul Goodwin, Pyser-SGI’s Divisional Head, Broadcast and CCTV Products: “Fujinon worked in closest co-operation with the film-making team to ensure that all the demanding 3D specification parameters were met. The Sony cameras used in the production were paired with the Fujinon lenses to give us the breathtaking action and drama never before matched on the screen”.
“The success of this 3D release underlines Fujinon’s commitment to quality and technological achievement, which we fully intend to utilise with 3D work being undertaken here in the UK. Fujinon lenses have been a key component in the ongoing Pace/Cameron development process for innovative and sophisticated 3D production creativity and efficiency”

The Fujinon HA16x lens - along with the special model HA5x - has made a major contribution to the success of AVATAR.
Offering a combination of wide angle and telephoto zoom, the Fujinon high definition HA16x6.3BE lens has a focal length range of 6.3 to 101 mm. Maximum relative aperture is F1.8 and MOD is 0.4 m. The special design HA5x7B-W50 offers a focal range from 7 to 35 mm.

Pyser-SGI Limited:- offers all round capability in the supply and service of equipment for the broadcast and professional video, and film markets. The company is the sole UK/Ireland distributor for the Fujinon range of Studio, EFP, ENG, HDTV, Cine and INS lenses and accessories, TV-Logic brand HD LCD Multi-Format monitors, and the Porta-Brace range of field production cases and accessories. It is also the exclusive UK/Ireland distributor for the Vocas range of professional matte boxes and TV production accessories, and exclusive UK/Ireland distributor for Balcar fluorescent studio lighting equipment.
www.pyser-sgi.com
For further information please contact:
Paul Goodwin, Pyser-SGI Limited. Tel: 01732 864111 Fax: 01732 865544
Email: broadcast@pyser-sgi.com
OR
Brian Bidgood, The Old Coach House, 4 St Johns Lodge, 55 Woodlands Road, Isleworth, Middx TW7 6JT Tel: 020 8568 8818
Email: b.bidgood001@btinternet.com

DIGITAL IMAGES AVAILABLE FROM PAUL GOODWIN AT PYSER-SGI